Oblivion Alton Towers
Interactive Mirror
Idea Innovations// Idea Studio has developed and implemented a series of magic mirror experiences for Oblivion at Alton Towers. These smart magic mirrors feature sensors and cameras, allowing users to engage with digital content directly on the mirror's surface. Augmented reality has been integrated to superimpose store items for visitors to interact with. This project involved a diverse range of programming skills and 3D modelling techniques.
Magic mirror technology represents a state-of-the-art innovation that merges traditional mirrors with digital displays to deliver an interactive and forward-looking experience. With the fusion of reflective surfaces and advanced technology, magic mirrors offer users various functions such as virtual clothing and accessory try-ons, to create personalised visitor experiences.
