BAE Systems
Immersive Holograms Award Winning Innovation Theatre
At Idea Studio// Idea Innovations we had the honour of creating an extremely big immersive hologram display for the BAE Systems stand at The Farnborough International Airshow. The Farnborough International Airshow, is one of the most anticipated aviation trade events in the world, as a major trade exhibition for the aerospace and defence industries it plays a vital role in bringing defence companies together with the strategic decision-makers.
BAE Systems has received an award for the very best innovation theatre ever, and at Idea Studio / Idea Innovations we are very proud that our work has delivered such an amazing award.
The Best Innovation Theatre Award
Receiving an award for the best innovation theatre is a well-deserved recognition of the collaborative efforts and creative excellence that went into this project. It's a testament to the impact that innovative presentations and immersive experiences can have in effectively communicating the value and advancements of defence technologies to a global audience. The success of this project underscores the importance of creativity, collaboration, and technology in shaping the future of the defence and aerospace industries. It's a shining example of how strategic partnerships and forward-thinking approaches can drive meaningful engagement and recognition in the highly competitive landscape of defence exhibitions and trade shows.
Individual holograms of the BAE Systems arsenal were presented by the live presenters, on the large 10m theatre stage, in the amphitheatre. The hologram presentation aimed to present BAE Systems arsenal’s benefits and latest technology innovations and advances of the submarines, tanks, fighter jets, counter-IED detection devices vehicles and weapons in their real-life size and identical look and performance. In Idea Studio we have created all the 3D models and CGI footage of the authentic realistic performance of the selected military arsenal: submarines, tanks, fighter jets, counter-IED detection devices and vehicles.
